"Dawn of the Planet of the Apes" viral marketing
So if your a filmmaker, and you want a unique and savvy way of advertising your film, one way to do that is through viral marketing. One of the many reasons why "The Dark Knight" was so successful was its maniacal viral marketing campaign. If anybody remembers in the summer of 2007, all of the websites for the Batman sequel, where if you found certain clues, they would unlock trailers and pictures. It was immensely fun to keep up with that. In 2010, "The Last Exorcism" had lots of fun going on with Chatroulette. Last year, "Prometheus" delved into the marketing. It can be incredibly effective if used properly.
This year, "Dawn of the Planet of the Apes" as began their advertising campaign, using viral marketing. I thought "Rise of the Planet of the Apes" was one of the biggest surprises in 2011, it was a film I adored very much. It feels like Fox is creating a very cool and clever way of advertising the follow-up to that great prequel.
Check out the video below:
If we remember from "Rise of the Planet of the Apes," a virus was accidentally created which was deadly to humans. It seems by the sequel, that virus has gotten a name and begun spreading. This is really exciting, I love how real the viral video is. I hope there is more to come, as it is still a long road before the sequel is released, which will be sometime in May 2014.